About Us

Jaded by Knight was founded in 2004 by Los Angeles Designers Noah Dayani & Michael Amiri. Their collection draws influence from years of travels through street markets and vintage shops around the world to create a look that would embody the essence of privilege and individuality. Their concept rejected the traditional notion of luxury as a well-polished and perfected mass-market product. Rather, their interpretation was that true luxury lies within the ability to embrace subtle imperfections as exclusive originalities and the freedom to be completely irreverent about it.

Their inspiration is found within the challenge of interpreting the subtle characteristics of a garment that has been deteriorated and fatigued by the hands of time. To achieve this look they utilize a combination of cutting edge treatments and techniques with master craftsmanship and execution.

Their trend setting collection has far exceeded the expectations that many have of a Los Angeles based label as they have been able to maintain the street sense of LA while producing powerful silhouettes that rival those of their European and Japanese counterparts. The brand is currently carried by some of the world’s most exclusive shops such as L’Eclaireur in Paris, Harvey Nichols in London, and H. Lorenzo in Los Angeles. In the past few years Jaded by Knight has gone beyond the definition of a fashion brand and has moved towards representing a lifestyle and culture that is shared among the world’s elite.